而造成我國房地產營銷發展慘淡的原因有多種情況，其中最重要的就是前段時間的炒房熱，然后就是在房地產經營中的潛在的巨大風險。人人只看到了其巨大的利潤，但是隱藏在利潤之下的，猶如冰山般存在的潛在風險是最讓人害怕的，并且一旦發生就會造成不可挽回的局面。但是這些情況都是可以改變的。因此如何改變以及改變的詳細方式將會是本篇論文的重點內容。不僅如此，還將通過對 XX 公司的事例的描述進行實際分析，讓理論變得更加完善并且變得切實可行。在整個經營模式中，評論成敗的重要標準就是房地產營銷模式的好壞和其銷售的質量。在現在這種銷售情況每日愈下的環境，如何改善房地產營銷讓盈利恢復如初已經是每個房地產開發商考慮的重要的問題。好的方面來講，我國正是因為如此蕭條形勢的出現，才會有了相關房地產營銷中介的崛起。同時我們可以從這些專業的營銷人員身上發現其可以借鑒的許多地方。這使得以前房地產作為暢銷品牌的銷售網點的一點難求到如今的遍地都是，人們這期間想了很多方法來改變這一現狀。有關人員指出，要想改善營銷方法，首要的就是從顧客身上入手，只有顧客滿意之后才能推動整個行業的促銷模式的前進發展。因此，現在的房地產銷售不僅僅是銷售出房子那么簡單，同時還要滿足顧客對于各種后續服務性要求的需求。而這一觀點的提出讓很多人茅塞頓開，這一觀點仿佛一個指明燈一般，讓想要改變房地產營銷現狀的生產商以及相關人員們紛紛朝著這個目標進行努力，因此，房地產的營銷模式開始慢慢的變化，潛移默化當中，房地產營銷的功能也隨之發生了變化。這種變化帶動了房地產營銷的發展，同時也讓營銷行業變得更加完善。房地產營銷模式的變化讓房地產的銷售的項目開始豐富起來，這在一定程度上也擴大了房地產的利潤空間。
Since the reform and opening, people began to the pursuit of life is not confinedto food and clothing, but began to the pursuit of artistic life. Therefore, variousindustries began to pursue the development of higher quality merchandise. As peopleliving necessities of house, also started the revolutionary road. The real estateindustry development up to now, has experienced the baptism of several times, andsteady development at the same time, let the real estate industry has become theindispensable one in the national economy. A “real estate hot” at the beginning of thecentury is to let the real estate industry reached an unprecedented height. Also fromthe steady development of the usual suddenly turned into a “beacon” people rushed tobuy. House prices is a go up and up. But after the fever, and as a few years ago thehype and some professional comments, as well as high prices, let the people no longereasily taken to buy a house there. Therefore, the real estate industry has experienced:
in just a few short years time the seller market, buyers' market, sellers markettransformation. And the government recently introduced relevant policies, make a lotof real estate industry. But “wall under YongFu will” some real estate developersaware of their goods are not be snapping up the products, so we focus on themarketing side again. But because of the legacy, do not know how to do a boss havemarketing, according to this argument, to analyze real estate sales status as thebreakthrough point, to analyze the marketing strategy of real estate industry andbetter marketing plan. Through further analysis of the whole financial market.
Industry in our country's economy can see obviously that origin production industrythe most profit space slightly huge an industry has become the indispensable one kindof form in the middle of the economic development. A “real estate hot” at thebeginning of the century is to let the real estate industry reached an unprecedentedheight. Also from the steady development of the usual suddenly turned into a“beacon” people rushed to buy. House prices is a go up and up. How to let the realestate marketing fast, therefore, is how to improve our country's economy to rise. Bycomparing the domestic and foreign economic development needs, and a variety ofdata show that we can intuitive observation, compared to foreign enterprises ofvarious economic development in China is far behind the foreign countries. But inour country. The basic national conditions, and the future development of route tofollow the one center, two basic points of economic development is also included.
Enough to show the huge demand for economic development. Plus in the face of thefirst premier deng xiaoping put forward the reform of the system is hope can live awell-off society in China, A “real estate hot” at the beginning of the century is to letthe real estate industry reached an unprecedented height. Also from the steadydevelopment of the usual suddenly turned into a “beacon” people rushed to buy.
House prices is a go up and up. including people's wish is also hope that life is gettingbetter and better, and these are the basis of the good development of economy.
Therefore, in the face of such a depression important pillar in the economic market ofour country: the real estate industry, its poor management has attracted the attentionof all walks of life. We don't want to analyze the improvement, also need furtheranalysis from the result, conditional word through the data to predict the future of thedevelopment of the situation. If we can through the change which affects a change ordrive the whole economic market will be more perfect.
A “real estate hot” at the beginning of the century is to let the real estate industryreached an unprecedented height. Also from the steady development of the usualsuddenly turned into a “beacon” people rushed to buy. House prices is a go up and up.
And there are many causes of the development of China's real estate marketing is pale,is just one of the most important sell hot, and then there is the potential risks in realestate business. People only see the huge profits, but hidden under the profits, like aniceberg there the location of the risk is the most scary and event will cause the risk ofirreparable situation. But these things can be changed. So how to change, and changethe way will be the main content of this paper in detail. Not only that, but alsodescribed through the example of XX company's actual analysis, make theorybecome more perfect and feasible. In the whole business model, comment on thesuccess or failure of important standard is the stand or fall of real estate marketingmodel and the quality of its sales. In the current sales situation daily to theenvironment, how to improve the real estate marketing make profit to bounce back iseach real estate developers consider important question. A “real estate hot” at thebeginning of the century is to let the real estate industry reached an unprecedentedheight. Also from the steady development of the usual suddenly turned into a“beacon” people rushed to buy. House prices is a go up and up. Good ways, it is sucha form of depression in our country will have the relevant the rise of real estatemarketing intermediary. At the same time, we can be found from these professionalmarketers can draw lessons from many places. Before making the real estate as thebest-selling brand sales outlets everywhere is a little hard to get to now, people withthis build during want to a lot of ways to change the status quo. Officials pointed outthat to improve the marketing method, the first is from the customer, only after thecustomer satisfaction can promote the industry as a whole the promotion ofprogressive development pattern. Now, therefore, real estate sales is not only a salesoffice house so simple, at the same time also to meet customer demand for all kindsof follow-up service requirements. And this view is put forward to let many peopleimmediately bliss, the idea just like a guiding light, want to change the presentsituation of real estate marketing manufacturers and related researchers have effortstowards that goal, therefore, the change of the real estate marketing model began toslowly, gradually, the function of the real estate marketing has been changed. Thischange led to the development of the real estate marketing, at the same time also letmarketing industry is becoming more perfect. The change of the real estate marketingmodel for real estate sales program began to rich, this also expanded to some extentreal estate profits space. But despite made so many changes, the status quo of China'sreal estate marketing or unsatisfactory, there are still a large number of idle there is nomarket for goods, and real estate, though has huge capital in investment, but it mostlyindividuals. The real estate industry is different from that of other industriesmarketing model is the decision. Other basic goods are to be carried out by multipleenterprise cooperation, but the risk by the average allocation determines themarketing strategies of the commodity. In the real estate industry, therefore, almost allof the risk is on the one hand, or both, the risk coefficient is too bigger for the cost ofreal estate straight up. And high costs tend to be caused by the high price, so the realestate commodity direct selling another important reason is the price is too high,people can't afford to consumption. So, strengthen the management of real estateenterprises in a project is also a good way to indirectly change the marketing model.
Today's real estate enterprises, facing the strength is not strong peer constantly fallsituation, change the marketing becomes more and more important, need to seize theopportunity, use of favorable conditions, the rapid development of real estatemarketing environment.
real estate, marketing, management,Cost management, marketing management,management solution